UK non-commodity charge · Settlement and smart metering · Electricity
Smart Energy GB levy (electricity)
Latest published rate, who sets it, and where it is forecast to go.
What Smart Energy GB levy (electricity) is, who sets the rate, what the revenue funds and where it is heading. Rates come from the Purely Energy non-commodity cost data hub; forecasts are our own.
Smart Energy GB levy (electricity): what it is, who charges it, and what it pays for
What it is
The Smart Energy GB levy (electricity) charge in plain English
Levy funding the national advertising campaign encouraging consumers to get smart meters installed.
Introduced 2013. Campaign winding down, levy declining.
Who charges it
The body that sets the rate
Smart Energy GB Ltd
Unit
p/kWh
Applies to
All electricity supplies
What it pays for
Where the revenue ends up
Smart meter public awareness campaign (TV, radio, digital ads)
Published rate history
| Financial year | Rate | Year on year | Source |
|---|---|---|---|
| 2020/21 | 0.00400p/kWh | - | Published |
| 2021/22 | 0.00380p/kWh | -5.0% | Published |
| 2022/23 | 0.00350p/kWh | -7.9% | Published |
| 2023/24 | 0.00320p/kWh | -8.6% | Published |
| 2024/25 | 0.00300p/kWh | -6.3% | Published |
| 2025/26 | 0.00280p/kWh | -6.7% | Published |
Forecast trajectory
Forecasts from our non-commodity cost model. P10, P50 and P90 are the 10th, 50th and 90th percentile outcomes; P50 is the central estimate.
| Year | P10 | P50 | P90 | Confidence | Rationale |
|---|---|---|---|---|---|
| 2026 | - | 0.00250 | - | - | |
| 2026-27 | 0.00200 | 0.00250 | 0.00300 | high | Based on current business plans and regulatory framework |
| 2027 | - | 0.00230 | - | - | |
| 2027-28 | 0.00160 | 0.00210 | 0.00260 | high | Mass-market advertising cessation per strategic plans |
| 2028 | - | 0.00200 | - | - | |
| 2028-29 | 0.00130 | 0.00180 | 0.00230 | med | Structural cost reductions as operations scale down |
| 2029 | - | 0.00180 | - | - | |
| 2029-30 | 0.00100 | 0.00150 | 0.00200 | med | Campaign wind-down schedule implementation |
| 2030 | - | 0.00150 | - | - | |
| 2030-31 | 0.00060 | 0.00110 | 0.00160 | med | Final campaign activities per current planning |
| 2031 | - | 0.00153 | - | - | |
| 2031-32 | 0 | 0.00050 | 0.00150 | low | Highly speculative, dependent on regulatory decisions |
| 2032 | - | 0.00156 | - | - | |
| 2032-33 | 0 | 0.00010 | 0.00100 | low | Placeholder figure pending regulatory clarity |
| 2033 | - | 0.00159 | - | - | |
| 2033-34 | 0.00070 | 0.00090 | 0.00110 | med | Declining curve from 2030-31 (0.0015). Scheme est. end 2045. 12yr remaining. |
| 2034 | - | 0.00162 | - | - | |
| 2034-35 | 0.00060 | 0.00080 | 0.00100 | med | Declining curve from 2030-31 (0.0015). Scheme est. end 2045. 11yr remaining. |
Smart Energy GB levy (electricity) FAQs
What is the Smart Energy GB levy (electricity) charge?
Levy funding the national advertising campaign encouraging consumers to get smart meters installed.
Who sets the Smart Energy GB levy (electricity) rate?
The Smart Energy GB levy (electricity) rate is set by Smart Energy GB Ltd.
What does Smart Energy GB levy (electricity) pay for?
Smart Energy GB levy (electricity) revenue supports Smart meter public awareness campaign (TV, radio, digital ads).
What is the latest published Smart Energy GB levy (electricity) rate?
For 2025/26, the published Smart Energy GB levy (electricity) rate is 0.00280 p/kWh.
What is the Smart Energy GB levy (electricity) forecast?
Our latest forecast for 2026-27 is 0.00250 p/kWh (high confidence). Based on current business plans and regulatory framework
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Rate data from the Purely Energy non-commodity cost data hub (dh.purelyenergy.co.uk). Published rates come from statutory publications by the body listed above; forecasts are modelled from published guidance and market trends, so treat P50 as a central estimate and use P10/P90 for sensitivity.