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Editorial standards

The Purely Energy Hub exists to help UK businesses make better, cheaper, and cleaner energy decisions. Every article is written to inform, not to steer readers toward a specific supplier.

How articles are commissioned and drafted

Article topics are selected from a combination of named customer questions, market events, and coverage gaps identified in our SEO and crawler tooling. Once commissioned, every article goes through a named writer and a named reviewer. Both are listed on the published piece alongside the dates of first publication and most recent review.

The role of AI in drafting

Articles in the Purely Energy Hub are drafted using AI tools (Anthropic Claude, Perplexity Sonar for research, and Google Gemini for imagery) and reviewed, edited, and approved by named humans with the credentials listed on their author pages. Every article discloses the level of AI involvement under one of three categories:

  • Human-written. No AI involvement.
  • AI-drafted, human-reviewed. AI generated the first draft; a named human reviewed and approved it before publication.
  • AI-drafted, human-edited. AI generated the first draft; a named human made material edits before publication.

Who reviews articles

Every published article is assigned a named reviewer with credentials listed on their author page. Reviewers are drawn from Purely Energy staff and named external experts. Reviewers check:

  • Factual accuracy against cited sources.
  • Numerical precision on prices, percentages, and savings.
  • Compliance with UK market terminology and regulation.
  • Consistency with our commercial transparency commitments.
  • Appropriate internal links to related content.

Review cadence

Articles are reviewed on a scheduled cadence:

  • 12 months (default) for evergreen guides, service explainers, and reference content.
  • 3 months for price-sensitive material such as wholesale commentary, rate guides, and market outlooks.
  • Ad-hoc when a relevant market event (regulatory change, supplier exit, price shock) requires an immediate refresh.

Each article displays its last reviewed date and its scheduled next review date in the footer.

Source standards

We cite primary sources wherever possible: Ofgem, DESNZ, NESO, Elexon, HMRC, Companies House, ONS, Bank of England, and reputable trade press (ICIS, S&P Global Platts, Argus Media, Bloomberg, Reuters, FT, Times, Telegraph, Guardian, BBC).

We do not cite other brokers, third-party intermediaries, or affiliate sites. This is enforced at the editorial tool level: sources on the blocklist are blocked from being saved, and sources outside the approved-publisher allowlist are flagged for review.

Conflict of interest

Purely Energy Ltd is a commercial energy brokerage and consultancy. We may earn commission from suppliers mentioned in articles when a reader becomes a customer. Articles are written to inform the reader, not to steer them toward specific suppliers. Where a commercial relationship is material to a claim, we disclose it on the page.

Every quote we issue to a customer breaks the unit rate into wholesale energy, non-commodity costs, supplier margin, and the Purely margin separately. Nothing is hidden inside an all-in pence-per-kWh number.

Contact

To flag an error, suggest a topic, or request a review, email the editorial team at editorial@purelyenergy.co.uk. See our corrections policy for how errors are handled.